Brand Activation – Bebestar: Everyone’s a Star
Brand Activation – Bebestar: Everyone’s a Star . Bebelac 4 from Nutricia Indonesia aimed to provide the opportunity for kids aged 3 – 6 yo to freely and openly show their talents of singing, dancing, and playing musical instruments. Hence, in August 2011 conducting the biggest nationwide talent competition sponsored by a single brand, named Bebestar – Everyone’s a Star. DoubleTape was chosen as agency to run the event in for 5 months in 13 cities run smoothly.
Double Tape was responsible to plan and execute both the activation and digital aspect of the competition. Covering 75 cities nationwide during registration period, over 30 cities for direct / face to face audition, 13 cities for final stage of the competition, and 1 grand final performance covered by national TV. Over 25 thousand participants registered, over 200 thousand engagement and conversation through digital media were created, making it the most talk-about activation program during the year.Close